BIG DATA

Data Management Platforms (DMPs), Audience Management Platforms (AMPs), Intent Platforms, Supply Side Platforms (SSPs), Demand Side Platforms (DSPs), First Party Data, Zero Party Data, Third Party Data...  Are you confused?  

 

Much like other emerging tech, the changing demands of consumers means that business needs to step up to qualified 1-2-1 conversations with customers.  Additionally the emergence of actual Artificial Intelligence (AI) means that is becoming possible to have a single view of your customers, and gather clues on new ones, without having to translate the data into human understandable elements. 

Kanuii can guide you through the different flavours of true end to end consumer data marketing, help you set up and implement strategies that will help drive your business to the next level.